Is Digital Marketing Effective?
Research shows that the term 'marketing' has been around as early as the 14th century, and it referred to the process of buying and selling goods at a market. Early day merchants and traders used to bulk up surpluses from small towns and regions and resell them at a larger centralized market at a higher cost. Throughout the years, marketing evolved drastically and early advertising showed a high level of sophistication with an ability to reach mass audiences. Fast forward to today, marketing is now on a different and higher level, where things change rapidly and keep improving.
Today, instead of calling it just marketing, we call it Digital Marketing because most of it is done digitally, online and, via the internet. Traditional marketing practices such as newspaper, TV, and radio advertisements still happen but they are not the focus anymore. Being online with a strong virtual presence is essential and indispensable for any business.
We now live in an era where everything and everyone is connected digitally and we can literally communicate with the world instantly in a matter of a few seconds. Basically, when we have the phone in our hands, we also have the world in our hands. Therefore, digital marketing is very powerful because you can reach potential clients from all over the world in an instant.
How can you benefit from Digital Marketing?
Digital marketing is a big umbrella term that incorporates various different categories in it:
Social Media Marketing
Social media marketing (SMM) is the use of social media websites and social networks to market and advertise a business' products and services. Social media marketing provides companies with a way to reach new customers, engage with existing customers, and promote their desired culture, mission, or tone.
Email marketing can make the customers on your email list aware of new products, discounts, and other services. It can also be a softer sell to educate your audience on the value of your brand or keep them engaged between purchases.
Content marketing is the business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.
Search Engine Optimization (SEO) Marketing
SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
Pay-per-click (PPC) Marketing
Pay-Per-Click is a form of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.
Digital Marketing Benefits
Digital marketing comes with many helpful benefits which a business will find super useful:
Can be measured and tracked easily
Strengthens brand awareness
Engaging customers on different platforms
Targeted campaigns with different mediums
Ads can be edited and optimized if needed
You can target different countries at the same time
Sweven Services Digital Marketing
At Sweven Services we offer a comprehensive spectrum of digital marketing services to help your business grow and stand out from your competitors. The main advantage of having digital marketing services done for you is that the target audience is reached in a cost-effective and measurable way. We also help our clients to overcome challenges and solve issues to maximize their online reach.