Why You Need an SEO Agency Now
What is SEO?SEO is the abbreviation of Search Engine Optimization which in simple term that means the optimization or fixing of a website's shortfalls to help it rank higher on search engines such as Google, Yahoo, Bing, Yandex & more.
In this digital era, the majority of businesses are moving online, and this means that nowadays there is more and more competition. That being said, there are ways how one can tackle this competition by making their business website stand-out from the rest and get noticed. That is where SEO comes in. SEO helps you to drive online traffic organically to your website which in the long run will convert your website's visitors into customers. Basically speaking, SEO is a huge ROI marketing channel.
Different marketing channels such as PPC, social media marketing, email marketing, affiliate marketing, etc, are effective and good up to a certain extent. They are essential to the overall marketing plan of your business, but your website's visibility cannot only depend on these marketing channels. When a user is searching online for something specific, they might not even pay attention to the ads but instead, look more at the organic results of their search query.
Times have changed significantly and now people resort to search for information, adverts, business, directories, images for school projects, recipes, on search engines like Google instead of newspapers, magazines, and other promotional mail we all used to receive at home.
Do you remember how long it used to take you to finish a school project? - looking up information about your topic in an encyclopedia, going through newspapers and magazines to cut out images related to your project title, and them compiling everything together in a project book which then you decorated nicely with crayons and markers. Youngsters nowadays have the advantage to access all the world's information and photos in a matter of seconds.
Why do you need SEO?
So, why is SEO important? Well,people trust the websites that show up on Google's first page and these are the websites that get all the traffic, visitors, customers, and sales. No amount of budget and branding can compete with the trust people associate with the top search results in Google, for the solutions they are actively searching for. If your website or your brand does not show up, then you are missing out on one of the most important parts of the buying process.
SEO is a complex process and it's ongoing. Life would have been much easier for all of us if SEO was a one-time fix. Unfortunately, things in the digital world change really fast, and what worked last year, might not work now. Also, Google releases hundreds upon hundreds of algorithms every year, which all affect your website's ranking on search results. Google is becoming much more sophisticated and it uses its spiders, bots, and crawlers to crawl the entire internet and bring up the best relevant websites for someone's search query in under a second.
How SEO works
The SEO process starts with keywords. You have to identify which keywords you want your brand or business to associate with. Keywords play a crucial part in all of this and require a lot of attention and planning.
When you rank on keywords relevant to your business, people find your brand organically while searching for a solution which your product or service satisfies. That means that if your website ranks high on search results, visitors will come across your website and are more likely to become customers.
What does SEO involve?
These 3 components have to work in harmony and in perfect balance with each other. One cannot focus on just one out of the three because results will not change.
On-Page SEOis the optimization of the website itself. Making sure it is architecturally sound and structured and easy for the crawlers to read. This can be achieved by carefully incorporating your keywords into the page title, meta description, alt attributes of images, headers, and sub-headers.
Off-Page SEOrefers to the activity that happens away from the main website itself to improve your website's ranking. This can be done by getting other websites to link directly with your website and this will increase your website's trust and authority. Off-Page SEO can be done through guest posting on social media forums and blog posts. When this happens, search engines will see that your website is authentic, relevant, and trust-worthy.
Technical-SEOfocuses on the technical works of a website such as redirects, broken links, sitemap issues, canonicals, and also some HTML coding issues.
As you have seen so far, SEO is a crucial part of your marketing and branding strategy. You can have the best website in the world, but if it is not optimized for search engines to read it and crawl it easily, nobody will find it.
That is where we come in. At Sweven Services we have a team of SEO professionals who are able to implement SEO practices to help rank your website high on search results and give visibility to your business. Thus will generate more organic visitors who will automatically trust your business and in turn will bring more conversions and new customers.