Why is having a Brand identity important in Marketing?

Branding is an important factor to consider when starting a business. A brand identity not only attracts clients, but also provides a way for them to identify your company, products, and services.

What is a brand Identity?

Brand identity is the set of appropriateness, clarity, consistency and integrity that communicates who you are to your audience. Brand identity should be a company's true essence transferring it into a unique and identifiable image for customers. 

It is a key marketing concept that can influence the success of any business. It’s your company’s self-image and how you want to be perceived by customers, suppliers and other stakeholders. Branding plays an essential role in brand identity as it is what ultimately creates an image of the brand, which leads to customer loyalty or repulsion.

Identity can include the logo, color palettes and fonts. The point of a brand identity is to make your company’s offerings easier to understand and more enjoyable for customers.

Brand: Image vs Identity:

Brand Image vs Brand Identity. What is the difference between brand identity and brand image?

Brand Image is the overall impression that consumers have of a brand. It is a mental picture that consumers form when they think of a particular brand. 

A brand image is the image that a company wants its product or service to have. It's what the company would like to be seen as. This can be used in advertisements and marketing materials such as packaging

Brand Identity, or Positioning, is the way your brand wants to be perceived and differentiated from competitors. It includes your company’s logo, color scheme, fonts, and other visual elements. Brand identity represents the entire set of attributes that a brand possesses including its name, logo, slogan and tagline. These are not only used in marketing materials but are also found on buildings, products and vehicles

The reason you should care about the difference between brand image and brand identity is because people connect with one of two things: either the emotion you give them, or the experience they have with your product. If you focus on one without the other, you will fail as a brand.

Brand identity : The importance of it:

1- Creates a suitable brand image

A brand identity develops a suitable image and helps create an overall brand personality that can be seen and felt by all. This affects how your customers perceive your product. It affects how you’re perceived by your target audience, as well as your stockholders and stakeholders.

A brand is what people say about you when you aren’t in the room. Therefore, it’s important to develop a suitable brand image and logo because your customers, who are basically your ambassadors and your sales team, can go online and talk about your products and services; they can help develop traction for you.

2-Better Visualization of your brand

The importance of brand identity cannot be emphasized enough. It allows the customer to form a mental picture about what the product is and who it's for. The customer sees your brand name and can immediately relate the logo or design with the product.

Using service branding can also help enhance the brand awareness of your company by launching new innovative ideas that can create a buzz around your brand name.

3- Helps Build strong emotional connections

The personal brand is a powerful tool. It can help people connect with others through the knowledge of what the brand stands for and the benefits it provides. Your personal identity, who you are as an individual, will always be unique to you, but your company's brand identity should become aligned with your personal brand in order to strengthen the association between the two in your target market's mind. According to Marketing Week, "Brands that get this right build strong emotional connections with customers by establishing a clear purpose that resonates with their values."

For this exact reason it is important to hire a digital marketing agency in uae with a specialization in branding services in dubai. They can help you launch your brand in a way that’s suitable for your brand personality but aligns with people’s emotions.

4-Allows consistency

Consistent brand identity is one of the most important aspects of your business. It helps you attract and keep customers, who build trust in your products and services. A creative digital marketing agency in dubai will create a strategic plan that helps create this consistency and give your brand an identifying symbol, name or logo so users can identify you quickly and easily. You also want to make sure that every message in every form of communication is consistent with your identified visual appearance.

Related: 

-The 2023 guide on hiring a branding agency

-The ultimate guide of branding and digital marketing agency